When It Is Difficult to Say No
Text Daniel Klein
CA’s head of Russian operations, Bulgarian Vassil Barsakov decided to do something a little different as a celebration with his strategic partner i-Teco. Instead of the typical night-club party or weekend retreat, Mr. Barsakov wanted to motivate his partner’s account managers to invite some of their key clients to an event that they would have a difficult time saying “no” to. Who could resist the offer to race a new BMW 325 on an icy track, testing the car’s state-of-the-art anti-skid technology? Passport Magazine’s business editor didn’t resist. According to Daniel Klein, “it was like being in high school all over again spinning around on the ice like a dare-devil.” The BMW training course came complete with in-class lessons and one-on-one with skilled driving instructors. It was both fun-packed and all participants now feel that much safer negotiating Moscow’s sometimes treacherous roads, even if not behind the wheel of a 325.