Fashion

Just Naked

Presentation of new collection of images and styles ‘Goldwell Color Zoom 2010’

Presentation of the collection Just Naked in Russia was one of the brightest events for stylists and hairdressers in 2009. The world premiere of the Just Naked collection was on 25-26 October in the MGM Grand Hotel in Las Vegas, USA. Russia became the first country in the world to present the collection after that, on December the 3rd at The Opera Club, which is one of Moscow’s most popular night clubs, and on the 5th of December in St. Petersburg, at the Park Inn Pribaltiyskaya Hotel. About 500 guests and partners of the Laima-Lux company, the official representative of Goldwell, KMS and Olymp brands in Russia and the Baltic states, attended the presentation which created an opportunity for participants to communicate in an informal environment, view the latest products and styles on attractive models, and ask thousands of questions about things that only hair stylists know about.

Just Naked reflects the directions of fashion, colour trends, and cut-and-colour techniques that will be popular in the next new season. The collection of new, fashionable, progressive cut-andcolour techniques, Color Zoom 2010, is an opportunity to become inspired and is an unlimited source of ideas for every stylist. Look&Learn seminars on cut-and-colour techniques can help hairdressers create fashionable looks in their everyday work, give them full information about their collections, and allow them to make their own fashionable and creative looks unique and individual.