Singapore Airlines grows far beyond its island base
Singapore Airlines launched in March 2006 three weekly flights between Moscow and Singapore, via Dubai. This has provided the Moscow market an opportunity to travel on one of the world’s leading airlines.
By Jayaraj Shanmugam, Singapore Airlines
We have a young and efficient fleet, an educated staff attuned to quality, and a top-ranked travel gateway; Singapore’s Changi Airport which is at the center of our extensive route network. Our history, our country, and our customers all contribute to our success and our future.
The Creation of Singapore Airlines
From a single plane to an internationally respected brand, almost 60 years of innovation and service has propelled the growth of Singapore Airlines to become one of the world’s leading carriers. We began in 1947 with three flights per week, and today our route network and advanced fleet spans 98 destinations in 40 countries.
From the beginning, Singapore Airlines learned that investing in the future means having the safest, newest, most advanced, and fuel-efficient planes in the skies. The average age of our passenger fleet is about 6 years.
From First Flight to Soaring Height
The history of Singapore Airlines dates back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore’s Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. The original airline later split into the Singapore Airlines and Malaysian Airlines System.
The Singapore Girl is Born In 1968, the sarong kebaya uniform designed by French couturier Pierre Balmain was introduced and the internationally recognized image of the Singapore Girl made its debut.
A Reputation for In-flight Firsts
Years ago, Singapore Airlines was the first to offer free drinks and complimentary headsets. More recently, we pioneered in-flight telecommunications services and unparalleled in-flight luxury. Soon, we will be the first to put the world’s largest plane into service.
The 1980’s brought a number of firsts. The Singapore Airlines fleet continued to grow in impressive and historic ways. It flew the first A300 Superbus, the B747-300 Big Top, the B757 and the A310-200. We are also the first airline in the world to operate an international commercial flight across the Pacific Ocean with the 747-400 Megatop.
In the 1990’s, Singapore Airlines revolutionized in-flight communications and entertainment through the KrisFone - the first global sky telephone service - and it unique KrisWorld offerings. At the same time, we sought to further improve our unparalleled fleet, placing a US$10.3-billion order for twenty-two B747- 400s and thirty A340-300s in 1994, a US$12.7- billion order for seventy-seven B777s in 1995, and a US$2.2-billion order for ten A340-500s in 1998. The company was also the first to establish a comprehensive panel of world-renowned chefs, the International Culinary Panel, in developing in-flight meals in 1998.
In 2000, the Singapore Airlines placed nineteen A380s on firm order and a US$4 billion order for twenty more B777-200s in 2001. In 2004, Singapore Airlines was the first to operate the world’s longest non-stop commercial flight between Singapore and Los Angeles on the A340-500, and then surpassed the record (in terms of distance) later that year with nonstop service to New York (Newark) in June. The A380, the world’s largest commercial plane will soon enter service with Singapore Airlines, marking another world’s first.
The Highest Service Today
Singapore Airlines today is built solidly on our history, while providing the best of inflight service highlighted by our designer bone china flatware and the Bulgari cologne for First Class passengers and our advanced fleet of aircraft serviced by our motivated employees.
Our in-flight service is of the highest order. The Singapore Airlines World Gourmet Cuisine boasts a selection of exclusive and tantalising signature dishes, specially designed by a panel of nine internationally renowned chefs, and a wine list selected by three of the world’s most discerning wine consultants.
KrisWorld, Singapore Airlines’ award-winning and ever-expanding in-flight entertainment system, offers customers a wide range of entertainment options. Passengers can choose from a variety of movies, TV programs, music CDs and channels. There is also an extensive selection of video games and interactive applications including Berlitz Word Traveler, a fully interactive learning program.
Singapore Airlines became a full member of the global Star Alliance in 2000 and with it came “seamless” worldwide air travel. With an extensive network of partner airlines; connecting flights, frequent flyer points, and baggage clearance are now a breeze.
A Future of Firsts
Singapore Airlines will once again make aviation history when the airline will become the first to operate the world’s largest aircraft, the Airbus A380.
The future promises to bring more firsts like these, as we at Singapore Airlines, continually strive to drive quality service through innovation.
Office in Moscow
We have recently moved our sales and ticketing office in Moscow to the Renaissance Hotel at 18/1, Olimpiski Prospect to better serve our customers. Do come visit us.